Be extraordinary

Over the past 3 months I’ve been searching out interesting podcasts to listen to during my long commute. I have to give credit to Peter Levitan, President & CEO of Ralston 360, an advertising agency based in Oregon. I find his 20-30 min podcasts to be focused, relavant, educational and inspirational. Sure, it’s self promoting — great way to share their thinking and philosophy. But I find myself listening to them over again.

In episode 9 he talks about how taking chances, thinking big and asking your self continually “Are we being extraordinary?”. He also quoted Mario Andretti: “If it seems like it’s under control, your not going fast enough.”

Personally I felt charged up after listening to that. It happens too often that our own apathy or client’s apathy sets us down the safe, conservative path. How rare it is to see a client take a risk. But they wont if we on the agency side don’t keep chipping away at them.

Checkout what he Mr. Levitan has to say. Search the iTunes Podcast directory for “360View” and let me know what you think.

-Roland

Roland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.

©2006 Roland Reinhart. All Rights Reserved.