Article: Rebranding Ask.com
October 3, 2006
Search Engine Watch posted an interesting article about the rebranding of Ask.com (formerly Ask Jeeves). The interview discusses how Ask survived the dot com bust and is rebounding after a carefully planned resurrection strategy. It’s another example about how to assess your assets and evaluate how much brand equity can be salvaged. Check it out:
Roland Reinhart has worked on advertising and marketing campaigns for major brands since 1988 and has his own interactive marketing agency. His observations can be found at www.NewMediaSandbox.com.
Written by Roland Reinhart · Filed Under .All, Brand Management
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