Make your own Dallas Cowboy Cheerleaders commercial

I created a commercial for CMT’s “Dallas Cowboy Cheerleaders: Making the Commercial” promotion.

The commercials with the most views enter the final round where one lucky winner will fly to Dallas to meet the cheerleaders, PLUS have their commercial air on the CMT. Please vote for me, and make your own commercial, too!

The user interface is fairly simple. I was impressed that the creators provided 18 video clips, 8 voice overs tracks and 5 background music tracks. But many of those video clips were edited awkwardly. Each clip has multiple scenes. It would have been more useful if those individual scenes had been split up. (See, here’s the director in me coming out.)

I can understand that the CMT creators felt limiting the video, voice over and background music clips helps them stay in control of the user generated content. Presumably they were afraid of juvenille humor and abuse of the tool. But placing barriers does limit user creativity in the end.

Check it out for yourself! And vote for me. :p
-Roland

Roland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.

©2006 Roland Reinhart. All Rights Reserved.