Review: Vanguard Financial Services Holiday Email

I expected to have received many more Christmas emails / Holiday e-cards by now. Sure I got lots of sales messages from Amazon, Buy, Verizon, Palm, etc. But I want a non-solicitation message wishing me the best. This is what I got.

My rating system is simple. By default, these companies get 1 star just for taking the time and effort to send me a stand alone Christmas/holiday email message.

You get another star if you have something interesting to say or pretty animation for me to look at.

Today’s review:
Vanguard ( 1 star )

Subject: A holiday message from Vanguard

A holiday message from Vanguard
Delight in the poetic magic of the holiday season.

In My Humble Opinion (IMHO): Could that email be any shorter? And what about that Flash animation. Wow, although I like Robert Frost, that execution was incredibly boring. Boring. BORING! This was just slapped together and the marketing department should be ashamed of themselves.

Merry Christmas!

Roland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.

©2006 Roland Reinhart. All Rights Reserved.