Review: Continental Airline Holiday Email

I expected to have received many more Christmas emails / Holiday e-cards by now. Sure I got lots of sales messages from Amazon, Buy, Verizon, Palm, etc. But I want a non-solicitation message wishing me the best. This is what I got.

My rating system is simple. By default, these companies get 1 star just for taking the time and effort to send me a stand alone Christmas/holiday email message.

You get another star if you have something interesting to say or pretty animation for me to look at.

Today’s review:
Continental Airlines ( 2 stars )

Subject: Happy Holidays from Continental Airlines

Happy Holidays
The end of another year gives us the chance to wish you a happy holiday season and say thank you for your continued support. We appreciate your business as a valued OnePass member and look forward to serving you in the new year.
View your animated greeting.
Best Wishes,
Continental Airlines

IMHO: The photos from around the world were interesting. But honestly, I wasn’t wowed. Clicking the snow globe to “shake” it was useless. But they did put more effort into this email than the other companies.

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Merry Christmas!

Roland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.

©2006 Roland Reinhart. All Rights Reserved.