Review: Vanguard Financial Services Holiday Email
December 18, 2006
I expected to have received many more Christmas emails / Holiday e-cards by now. Sure I got lots of sales messages from Amazon, Buy, Verizon, Palm, etc. But I want a non-solicitation message wishing me the best. This is what I got.
My rating system is simple. By default, these companies get 1 star just for taking the time and effort to send me a stand alone Christmas/holiday email message.
You get another star if you have something interesting to say or pretty animation for me to look at.
Today’s review:
Vanguard ( 1 star )
Subject: A holiday message from Vanguard
A holiday message from Vanguard
Delight in the poetic magic of the holiday season.
In My Humble Opinion (IMHO): Could that email be any shorter? And what about that Flash animation. Wow, although I like Robert Frost, that execution was incredibly boring. Boring. BORING! This was just slapped together and the marketing department should be ashamed of themselves.
Merry Christmas!
Roland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.
©2006 Roland Reinhart. All Rights Reserved.
Holiday emails from companies that want my business
December 18, 2006
I expected to have received many more Christmas emails / Holiday e-cards by now. Sure I got lots of sales messages from Amazon, Buy, Verizon, Palm, etc. But I want a non-solicitation message wishing me the best.
What I got was mostly disappointing. I’ll review each email in separate postings.
Advice to Marketers: Next year, send me something like Go Daddy did or this. It’s hysterical, fun and a lot more memorable.
Merry Christmas!
Roland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.
©2006 Roland Reinhart. All Rights Reserved.
Visualization example
December 16, 2006
Here’s another interesting example of visualizing information for users. In this example, News.com fits top 15 headlines into a square area. The color of the box demonstrates how recent the article is, while the size demonstrates the popularity of the article.
Article about sites for users to share self-produced videos
December 12, 2006
Taking the YouTube.com concept to the next level, a new class of video sites allow users to share their self-produced videos and offer simple tools for stringing together video clips and then adding soundtracks, titles, transitions and unusual visual effects.
Checkout these sites:
Jumpcut.com
Eyespot.com
Grouper.com
Videoegg.com
Motionbox.com
Check this video out “Chip Powers”
Pretty low key, but suspiciously ever present is a Helmann’s Mayonaise bottle/branding. At end of the movie is a cliff hanger, and directs viewer to provide feedback at www.myspace.com/chippowers.
Enjoy.
-Roland
Give free services to non-profit groups for the holidays
December 11, 2006
DM News reports:
That’s an interesting concept - give away B2B services to non-profit groups for the holidays.
