Cheap tactic to attract attention

I thought this was refreshing and inspiring: WillItBlend.com

Essentially, they’re a series of cheezy videos recorded and posted on various sites showing the host do things with a blender that every young man only dreams of. The host demonstrates the power of the blender to chop a garden rake, hockey pucks, an iPod, golf balls, marbles, toy cars, a soda can, light bulbs and more.

Household appliance + bad behavior = Many eyeballs/impressions for an extremely small investment

Enjoy.
-Roland