Carefully Choose Clients For Your Podcasting Effort
May 7, 2007
While listening to episode 36 of Podcasting Today, I heard a few good pieces of advice by Rob Walch of Podcast411.com.
The topic was dealing with stubborn clients and how to make a positive arguement for releasing interviews in podcast form rather than on radio. Radio interviews essentially dissappear the moment after being broadcast. However, consumers can find your podcast for years to come.
Also, to make interview(s) with the brand more genuine, avoid sales and marketing folks. While they may know the lingo, they tend to always be in sales mode and the conversation may sound less genuine.
Instead, reach out to interview the CEO, CTO or Product Manager. These people:
- have greater vision of industry
- understand the competitive landscape
- are familiar with the niche trying to be filled, and
- possess in-depth knowledge of the product or service.
More Second Life Statistics
May 5, 2007
According to ComScore research, in March 2007, active Second Life residents came from these regions:
- 61 percent from Europe
- 16 percent from the States
- 13 percent from the Asia-Pacific region
According to Linden Lab’s self-reported data last February, 54 percent were European and 31 percent from the U.S.
Gender breakdown:
- 61 percent of residents are male
- 39 percent are female
That’s very close to Linden Lab’s self-reported data last February: 60 percent male and 40 percent female.
The study calculated that about 1.3 million people ran the official software and logged into Second Life in March 2007. This represents an increase of 46 percent in the number of active residents from January 2007, ComScore said.
Second Life’s own figures state that it has more than 6 million residents and that 1.7 million have logged in during the last 60 days.
More details about geographic breakdown can be found in the Cnet article.
Related Links:
Making Sense of Second Life Statistics
Cnet: “Europeans latch on to ‘Second Life’“
Stupidity or Brilliance?
May 4, 2007
A CareerBuilder survey of hiring managers uncovered these “Top 12 Odd Resume Inclusions.”
- Candidate included that he spent summers on his family’s yacht in Grand Cayman.
- Candidate attached a letter from her mother.
- Candidate used pale blue paper with teddy bears around the border.
- Candidate explained a gap in employment by saying it was because he was getting over the death of his cat for three months.
- Candidate specified that his availability was limited because Friday, Saturday and Sunday was “drinkin’ time.”
- Candidate included a picture of herself in a cheerleading uniform.
- Candidate drew a picture of a car on the outside of the envelope and said it was the hiring manager’s gift.
- Candidate’s hobbies included sitting on the levee at night watching alligators.
- Candidate included the fact that her sister once won a strawberry eating contest.
- Candidate explained that he works well nude.
- Candidate explained an arrest by stating, “We stole a pig, but it was a really small pig.”
- Candidate included family medical history.
It is important that a hiring manager not discriminate against a candidate because they included something strange in their resume.
When reading resumes like this, and subsequently interviewing candidates, it is also important to consider your corporate culture. Introducing a personality like candidate eight, who enjoys sitting on the levee at night watching alligators, may bring new life to a monotonous day at the office.
LOL. I am speechless. Were these brilliant tactics to stand out from the crowd or the result of a lack of common sense?
Fortunately (or not) the resumes that fly across my screen tend to be less colorful.
-R
