CYA Tips to Protect Customer Data
January 30, 2008
Aside from being angry and outraged at how careless another big company (Horizon) has been with personally identifiable information, marketers must learn from this example as a reminder of how important it is to protect the data you collect on behalf of clients. Read more
Horizon Blue Cross Blue Shield of NJ Loses Customer Data
January 29, 2008
I come home tonight to find multiple letters addressed to myself, my wife and young children informing us how Horizon Blue Cross Blue Shield of New Jersey lost our confidential personal information (name, address and social security number) and exposed my entire family to potential fraud and identity theft. Read more
Your Favorite Types of Mobile Web Sites
January 29, 2008
If you have a mobile phone or wireless PDA, I’d appreciate if you take this quick poll to tell me what type of content is most important to you. Read more
Worthwhile Reading - Week Ending 01/27/2008
January 27, 2008
Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more
Worthwhile Reading - Week Ending 01/20/2008
January 20, 2008
Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more
