Remember Seinfeld-Superman?

Do you remember the American Express spots with Jerry Seinfeld and Superman (voiced by Patrick Warburton)? They’re in a coffee shop. Then walking the streets. Jerry’s new DVD player becomes collateral damage while Superman does his thing. (Luckily Jerry paid with AmEx.)

I remembered the long-form AmEx commercials, but I had no idea that the Today Show had followed-up with a Matt Lauer interview segment. What a great idea to get more traction from the spots. Check this out iMediaConnection case study.
Related Links:

• Today Show Interview
• Seinfeld Superman - Webisode 1
• Seinfeld Superman - Webisode 2
• Seinfeld Superman - Behind the Scenes