Worthwhile Reading - Week Ending 01/06/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. I hope you’ll find them useful. Enjoy!
-Roland

Experimentation:

• David Byrne and Thom Yorke on the Real Value of Music (Results of Radiohead’s pay what you want digital download experiment)

Branding:

• The Most Significant Personal Branding Statistic of 2007

User Experience:

• Account Sign-in: 8 Design Mistakes to Avoid

Measurement/Metrics:

• Thinking Back And Looking Forward
• DVR Use Wields No Major Impact on Actual Ratings

Email Marketing:

• 6 tips to win back inactive subscribers
• Words You Can’t Say in Email Subject Lines

Mobile Marketing:

• Mobile Phone Remains a Casual Gaming Platform, Despite Tech Advances

Observations:

• How to justify more digital dollars
• YouTube Architecture - a fascinating accounting of the technologies used for one of the Internet’s premier destinations
• When the Vendor Knows Too Much

Not exactly New Media Related, but interesting none the less:

• Top 10 Google Products You Forgot All About
• Marines Bring Virtualization to the Battlefield
• CIOs’ Favorite Picks of 2007 (books, career, leadership, management, trends)