Worthwhile Reading - Week Ending 01/20/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read.

• A Soldier’s: Final Post
  Major Andrew Olmsted. Olmsted had pre-arranged for his final blog post to be published in the event of his death. Olmsted began blogging after his unit was sent to Iraq with the mission of helping train the Iraqi Army. A sniper killed Olmsted on January 3rd as he was trying to talk three suspected insurgents into surrendering.
• Confessions of an online ad buyer
• The fine art of the brainstorm meeting
• Social, work lives collide on networking websites
• How to Market Yourself & Your Company on Facebook - 11 Steps & Strategies
• Pizza Hut rolls out nationwide mobile ordering
• How to avoid landmines on integrated campaigns
• 4 must-have components of brand experience banners
• Podcast: Accessibility with Derek Featherstone
• And finally, from the “well isn’t it about time” department:
  Chicago Tribune Dumps Print Classifieds, Drives Job-Hunters Online — it baffles me that more major newspapers haven’t done this already. In my household, we chuck the unopened classifieds immediately into the recycle pile. To reduce the waste, they certainly should scale back the number of days the classifieds are distributed and provide incentives to advertisers to place their ads online instead.

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland