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Worthwhile Reading - Week Ending 01/13/2008

January 13, 2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more

Tips for Online Media Creative and Placement

January 10, 2008

I know it’s been out more than a month, but I really love this PC vs Mac video. Not because of Windows bashing, but the creativity of the media buy. Read more

Key Findings from Latest Mobile Attitude and Usage Study

January 8, 2008

Mobile phone rubber bandMarketVox nicely summed up the latest Mobile Attitude and Usage Study by the Mobile Marketing Association. According to the MMA, “the study’s intent is to help brands and marketers identify key market trends, mobile subscriber usage patterns, and success metrics for mobile marketing in the United States.” Read more

Worthwhile Reading - Week Ending 01/06/2008

January 6, 2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more

Remember Seinfeld-Superman?

January 4, 2008

Seinfeld SupermanDo you remember the American Express spots with Jerry Seinfeld and Superman (voiced by Patrick Warburton)? They’re in a coffee shop. Then walking the streets. Jerry’s new DVD player becomes collateral damage while Superman does his thing. (Luckily Jerry paid with AmEx.) Read more

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