Sandbox 003 - Emergency Tech Staffing Tips
February 27, 2008
If your key technical resource quit tomorrow, how much chaos would it cause? Read more
One Minute How To: Data Security Tips for Marketers and Consumers
February 26, 2008
I recently had the pleasure to once again speak with George from the One Minute How To podcast. We discussed tips for both marketers and consumers to keep in mind to help protect sensitive information.
Please check out the podcast episode. It’s only a minute. :)
Sandbox 002 - Using Web Analytics Effectively
February 25, 2008
If setup and interpreted correctly, a Web Analytics application can help you better define your audiences, validate assumptions, help you audit campaigns and justify future media investments. Read more
Worthwhile Reading - Week Ending 02/24/2008
February 24, 2008
Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more
Escalator Advertising
February 19, 2008
I thought this was a very creative use of something we all take for granted. Read more


