Worthwhile Reading - Week Ending 02/10/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read.

• What are the top 10 trends for email design in ‘08?
• How to Use Testimonials to Increase Your Conversion Rate
• Get Over It, Kid - What most people will remember is that a grown-up lost her cool.
• How to Avoid an SEO Horror Story on Your Site (Video)
• Study: Free Mobile Directory Assistance To Overtake Paid — “Ad-supported 411 services should be aware that mobile users most often call directory assistance while going by car to do some type of business. Trying to reach a business for their location, hours of operation, or information about a product or service.”
• Mobile 411 Users on the Go and Ready to Buy — 67% of consumers who use mobile directory assistance do so while in the car.
• In Deal with Loopt, CBS Mobile to Sell Location-Based Ads - “ads will only appear when opted-in Loopt users visit one of CBS’ mobile properties, for instance the mobile versions of CBS Sports and CBS News. When they do, CBS will recognize their exact location and have the option of serving an ad for services in the surrounding blocks.”

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland