Worthwhile Reading - Week Ending 03/23/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read.

• Google AdWords Demographic bidding now available — It helps you target your ads to users of a particular age group (such as ages 18-24), by gender, or to combinations of those groups.
• Doing Business in the Virtual World — Good article covering topics and examples I hadn’t read elsewhere yet. Defines 4 types of virtual spaces: virtual worlds, mirror worlds, augmented reality and lifelogging.
• Mobile and Wireless - The Most Dangerous New Technologies — Thought the following two slides were worthy of reading. The rest you’ve heard before.
  Mobile payment
  Digital Identities

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland