Worthwhile Reading - Week Ending 04/20/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read.

• How to Sell to Seniors Online
• Great Examples of Corporate Twitter Use
• Guide to Producing Your Own Electronic Newsletter
• Blockbuster Sued For Participating In Facebook’s Beacon Program — This article is a good reminder to think carefully about liability issues when experimenting with technologies and media buying. The original core issue the public was outraged about had to do with companies like Facebook have shared purchase behavior information without the user’s permission. In addition, a law specifically about movie rental information privacy protection may now hold Blockbuster accountable for participating.
• Rules Of Engagement: Time Spent And New Metrics

I hope you find this useful. Please feel free to send me links to relevant articles.

Have a great week!
-Roland