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Email Scam Prevention Tips

April 21, 2008

Have you noticed how increasingly frustrating it is to sift legitimate email from those who wish to part us from our money? No matter how vigilant you may be at identifying and separating scam and junk emails from your legitimate email, someone else in your organization may not be so savvy — which can lead to bigger problems. Read more

Worthwhile Reading - Week Ending 04/20/2008

April 20, 2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more

Sandbox 004 - Ten Email Marketing Best Practices

March 27, 2008

icon for podpress  Podcast Video [6:37m]: Download

In this screencast, learn ten tips for successful email marketing. Read more

Review: Go Daddy Holiday Email Review

December 21, 2006

I expected to have received many more Christmas emails / Holiday e-cards by now. Sure I got lots of sales messages from Amazon, Buy, Verizon, Palm, etc. But I want a non-solicitation message wishing me the best. This is what I got.

My rating system is simple. By default, these companies get 1 star just for taking the time and effort to send me a stand alone Christmas/holiday email message.

You get another star if you have something interesting to say or pretty animation for me to look at.

Today’s review:
Go Daddy ( 3 stars )

Go Daddy Holiday EmailSubject: A special holiday message from GoDaddy.com

Dear Roland Reinhart,
All of us at GoDaddy.com wish you and your family a happy holiday and a fantastic New Year.
All the best,
Bob Parsons
CEO and Founder
GoDaddy.com

Season’s Greetings from Godaddy.com

IMHO: This was the first cool email I got. It’s got a high energy feel, a dancing snow man and a rockin Brian Setzer tune. Thumbs up to Go Daddy.


Advice to Marketers: Next time, send me something like Go Daddy did or this. It’s hysterical and fun. And a lot more memorable than any of the above.

Merry Christmas!

author pictureRoland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.

©2006 Roland Reinhart. All Rights Reserved.

Review: Continental Airline Holiday Email

December 20, 2006

I expected to have received many more Christmas emails / Holiday e-cards by now. Sure I got lots of sales messages from Amazon, Buy, Verizon, Palm, etc. But I want a non-solicitation message wishing me the best. This is what I got.

My rating system is simple. By default, these companies get 1 star just for taking the time and effort to send me a stand alone Christmas/holiday email message.

You get another star if you have something interesting to say or pretty animation for me to look at.

Today’s review:
Continental Airlines ( 2 stars )

Continental holiday email snow globeSubject: Happy Holidays from Continental Airlines

Happy Holidays
The end of another year gives us the chance to wish you a happy holiday season and say thank you for your continued support. We appreciate your business as a valued OnePass member and look forward to serving you in the new year.
View your animated greeting.
Best Wishes,
Continental Airlines

IMHO: The photos from around the world were interesting. But honestly, I wasn’t wowed. Clicking the snow globe to “shake” it was useless. But they did put more effort into this email than the other companies.


Merry Christmas!

author pictureRoland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.

©2006 Roland Reinhart. All Rights Reserved.

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