Podcamp NYC Session- Securing a sponsor in the New Media Space

Podcamp NYC
April 25, 2008
Securing a sponsor in the New Media Space Read more

Marketing inspiration is everywhere.

I tend to ignore online media ads. (Shh, don’t tell my clients) Being in the advertising business so long and having to troll through so many Web sites daily, my attention span is limited. I usually do stop for animation, eye poping colors or out of banner actions.

So why did this static media unit on the Seattle Times catch my eye?

Smart marketers have been using forms in rich media units for years to perform a basic function (e.g. loan calculator) or capture a few key pieces of contact info. I realized this one also specifically called attention to Washington drivers and posted in a Washington media site. Again, nothing startling. But just something I hadn’t seen executed before. It’s smart.

A geo-targeted ad, customized to the audience most likely to read the publication. Capturing key data points in the ad allows the user to get prescreened and directed to an appropriate solution. It’s also beneficial for the advertiser since it prescreens/prequalifies prospects early on. Smart and efficient!

I get inspired in other ways too.

• Podcasts (Ask A Ninja, TikiBar TV, TWiT, DL.tv)
• Professional Blogs
• Exploring new “Web 2.0″, social networking, and AJAX apps

So, challenge yourself. Stop and look around you. Something might catch your eye and spark your imagination. Marketing is more fun when it’s challenging, smart and measurable.

Enjoy!
-Roland

Roland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.

©2006 Roland Reinhart. All Rights Reserved.

Article: comScore Study Reveals Gamers Are an Attractive Online Advertising Segment

Checkout the first-quarter results of the comScore Networks “The Players” study.

Excerpts:

In-game advertising is an innovative way to reach Gamers, but some worry it might be considered an intrusive form of advertising that could alienate an audience. However, while some Gamers are offended by in-game advertising, the results of comScore’s survey suggest the positive effects outweigh any negative consequences. Specifically, when asked about their attitudes towards games with advertisements, only 15 percent of Heavy Gamers claimed they would be ‘unlikely’ to play games that included such product placements.

In contrast, more than twice as many Heavy Gamers (33 percent), said they would be ‘likely’ to play those games, while fully 52% of Heavy Gamers and 56% of Light/Medium Gamers stated that the inclusion of advertising would have no impact on their likelihood of playing a game.

“Advertisers are quickly learning that Gamers are a highly desirable consumer target,” said Erin Hunter, senior vice president of comScore entertainment solutions. “Gamers are networked and vocal about what they like and don’t like, and the results of comScore’s study reveal that the vast majority of Gamers are not bothered by in-game advertising.”

What do you think? Please post your comments. Thanks.
-Roland

Roland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.

©2006 Roland Reinhart. All Rights Reserved.