Worthwhile Reading - Week Ending 04/13/2008

Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more

What I’m Reading: Join the Conversation by Joseph Jaffe

I have to admit that I haven’t been too excited lately to read any marketing books. But I recently got sucked into a book I can hardly put down. Read more

Social Media Mayhem

I’ve become addicted to microblogging. It just happened and I have no regrets. Technology is supposed to make life easier, but at times it can make your head spin. As I consider the personas I maintain online, and the varied content I publish, it becomes more important to look for methods to create efficiencies.

Let’s see…

I microblog most using Twitter. But now I’m seriously considering to primarily post to Pownce instead.

Thanks to a tip from Vinny, I now use TwitterFeed in order to post on Pownce and have it update Twitter.

Twitter in turn shows up in the RSS feed for Jaiku along with RSS feeds from the various blogs I publish, plus my Flickr photos and YouTube videos. (I love Jaiku, but my circle of colleagues just isn’t there.)

I also have LinkedIn, Facebook, MySpace, MyBlogLog, Technorati and more linking or aggregating RSS feeds.

If I wanted to go nuts, I could use Tumblr, Twitku, Twitter Groups, Yahoo! Pipes, TubeMogul and scores more.

That begins to scratch the surface of me online, but you know what? It’s enough.

Before you step into this rat hole, and have to jury rig your online presence, create a sensible plan and stick to it. Know where your audience or circle of colleagues/friends is and be there.

Let me know what you think.
-Roland

[Image source]

What’s Pownce?

Three popular social/micro blogging apps are: Twitter, Jaiku and newly launched Pownce - all addictive platforms for sharing presence:
- what I’m doing
- observations
- links to useful resources

Twitter is simple to post and view messages via Web browser, SMS, IM, client app, widget.

Jaiku expands on the idea and allows you to aggregate RSS feeds and create channels.

Pownce allows you to create groups of friends and push a variety of media to select users depending on the relationship. Imaging sharing audio files privately with select people you know will appreciate it. Pownce definitely takes the best ideas of the existing applications and builds upon them.

Personally, I find it easiest to use Twitter and find people I want to follow or interact with. Jaiku and Pownce are more restrictive in that sense. Pownce (in beta) raised the bar in service offerings.

Will I switch? It’s to early to say. Pownce needs to come out of beta and demonstrate what type of mobile capability they’ll have. I love Jaiku, but Twitter is so darn easy to use. Plus there’s the dilemma of abandoning the current platforms after time spent building relationships there. We need to see what Twitter and Jaiku will do to upgrade and compete.”

Related articles:

Promote your personal brand with Twitter, Tumblr and Jaiku

Resources for your habit

Leo Laporte does a great explanation on the Net@Night podcast episode 27. (Starts at 24 minutes in)

Wanna Pownce?

I have a few Pownce.com invites. Use my contact form to send me your email address if you’d like one.
-Roland

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