Tips for Online Media Creative and Placement

I know it’s been out more than a month, but I really love this PC vs Mac video. Not because of Windows bashing, but the creativity of the media buy. Read more

Remember Seinfeld-Superman?

Do you remember the American Express spots with Jerry Seinfeld and Superman (voiced by Patrick Warburton)? They’re in a coffee shop. Then walking the streets. Jerry’s new DVD player becomes collateral damage while Superman does his thing. (Luckily Jerry paid with AmEx.) Read more

Intel Campaign: Hard Meets Soft

I stumbled upon a campaign by Intel: Hard meets Soft (as in Hardware meets Software). The centerpiece of the campaign are two music videos directed by Christopher Guest (Remember This is Spinal Tap?) which demonstrate how to “reduce tedious deskside visits and other inefficient I.T. practices. You can rely on soft solutions, or you can rock with something a whole lot harder.” Read more

AOL’s 15 Minutes of Fame Video

AOL released a clever video bringing together unwitting stars of three popular online videos.

Here are the videos that inspired the commercial:

• The “Some U.S.-Americans don’t have maps” gal, Miss Teen South Carolina
• The “Leave Britney Alone” guy, Chris Crocker
• The “Don’t Tas me Bro” college student, Andrew Meyer

As entertaining as it might be to see all these people get an additional 15-minutes of fame, it might be hard to measure the recall value to AOL. AOL News isn’t even mentioned until the end - sixty seconds in. I would argue that most people won’t even recall this video was for AOL News.

Find a Need. Fill a Need.

I’m a fan of the crackling fireplace. When I was younger, the local New York television station (Ch 11) would play a 24-hour Yule Log with holiday music. When the station phased that out, I got a crackling fire VCR tape. Read more

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