Grab Hold
October 28, 2007
Thought I’d share this inspirational example. I think it’s a brilliant idea to put a representation of the product in the hand of the target audience. In this example, a hand hold bar on a commuter train becomes the perfect advertising platform for a beverage.
Point is, think about how your customer will use your product. It might inspire you to reach him/her in a less traditional yet more surprising way.
Have fun.
Cheap tactic to attract attention
January 8, 2007
I thought this was refreshing and inspiring: WillItBlend.com
Essentially, they’re a series of cheezy videos recorded and posted on various sites showing the host do things with a blender that every young man only dreams of. The host demonstrates the power of the blender to chop a garden rake, hockey pucks, an iPod, golf balls, marbles, toy cars, a soda can, light bulbs and more.
Household appliance + bad behavior = Many eyeballs/impressions for an extremely small investment
Enjoy.
-Roland
Inspirational trailer truck designs
October 9, 2006
I received a random email being sent around that showed very cool designs for European trailer trucks. I don’t know if these were ever produced for live trucks, but I thought these were great inspiration to make a brand/product pop.
Check it out (Sorry, I don’t know who to credit for these original designs):
Look for inspiration everywhere. Enjoy!
-Roland
Roland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.
©2006 Roland Reinhart. All Rights Reserved.
Create your own occasions and holidays
September 28, 2006
Greeting card companies have been creating nonsense holidays and occasions for years. Marketers have gotten into the action, too.
Most recently:
September 19th was “International Talk Like a Pirate Day.” — Who knew? I discovered it accidentally because Meebo enabled a secrete pirate speak function to translate instant message text into pirate gibberish.
July 15th was “World Firefox Day” - World Firefox Day gives everyone who uses and loves Firefox the chance to introduce Firefox to one other person they care about. If your friend starts using Firefox on or before September 15, 2006, both of you will be recognized on the Firefox Friends Wall, and in Firefox 2.
June was “Backup Awareness Month” (according to Seagate). Too bad, many people I’ve spoken too didn’t hear about it until July.
Point is, other marketers are taking liberties, so why shouldn’t you? Go ahead and create an occasion/event! But first:
- Make sure it has perceivable value.
- Make it shareable.
- Make it worth someone’s time to briefly engage with your brand.
Then spread it out over the Web. Make it hip! And use good old fashioned grass roots promotion all the way.
Have fun.
-Roland
Roland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.
©2006 Roland Reinhart. All Rights Reserved.
My banana connected the dots
September 27, 2006
It made me curious…
Was it for the recent Curious George movie about to be released on DVD?
Was it for the new Curious George TV series on PBS?
Was it a plot by the Global Board of Banana Growers United Liberation Front to tap into my inner child and stimulate me to subconsciously buy bananas?
It probably doesn’t matter since I’ve obviously been exposed to these things unconsciously. And all it took was a cheap, little sticker placed on my banana by some clever marketer to trigger brand recall and make me connect the dots. Ding! My banana is part of an integrated brand campaign!
-Roland
Roland Reinhart is an interactive marketing professional who does not wear a yellow hat. His observations can be found at NewMediaSandbox.com and Chaos365.com.
©2006 Roland Reinhart. All Rights Reserved.
