Another Clever Media Buy By Apple

Apple scored another excellent media placement. This time on PCMag.com: Read more

Escalator Advertising

I thought this was a very creative use of something we all take for granted. Read more

Grab Hold

Thought I’d share this inspirational example. I think it’s a brilliant idea to put a representation of the product in the hand of the target audience. In this example, a hand hold bar on a commuter train becomes the perfect advertising platform for a beverage.

Point is, think about how your customer will use your product. It might inspire you to reach him/her in a less traditional yet more surprising way.

Have fun.