Content Producers: Respect Your Audience
August 6, 2008
As a content producer, you will quickly learn to respect your audience in terms of what content you publish, the quality and tactics for consumption. Read more
Worthwhile Reading - Week Ending 04/27/2008
April 27, 2008
Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more
Worthwhile Reading - Week Ending 02/17/2008
February 17, 2008
Here are some topics of interest I’ve read in the past week. Definitely worth your time to read. Read more
Tutorial: How to Subscribe to a Podcast
December 31, 2007
Podcasts are a wonderful source of education and entertainment. Generally speaking, ordinary people like you and me decide that they have something to share and publish it online for others to enjoy. Community participation is what motivates podcasters to continue to publish content on niche topics. Read more
Pair the TikiBar with a major label
April 19, 2006
Maybe you haven’t seen or heard about it yet, but a highly entertaining video podcast to check out is Tiki Bar TV.
The simple description in iTunes: From the golden era of the lounge culture comes adlibbed tales of bartending tomfoolery.
Simply put, each episode is set in a Polynesian themed Tiki Bar and features several of the Tiki Bar regulars (Dr. Tiki, La La, and Johnny Johnny) face a dilemma that is quickly righted with an unusual cocktail. After a review of the ingredients, everyone drinks and the world is right again. They are funny and the production values are quite good. I find myself wishing that I could hang out with this gang.
This also goes down on my “damn, I wish I thought of that first” list.
Ideally, this is an idea an agency for a popular spirit (rum, tequila, vodka, gin) should pitch. A series of fun, well produced videos that promote how to use the product creatively. I imagine the client reaction might be these characters are having a bit too much fun and slap a PSA under them to remind us all to drink responsibly while sitting at our computers staring at La La.
Be sure to check the TikiBar out for yourself and let me know what you think.
Aloha!
-Roland
Roland Reinhart is an interactive marketing professional. His observations can be found at NewMediaSandbox.com and Chaos365.com.
©2006 Roland Reinhart. All Rights Reserved.
